There’s a growing trend in Marketing which tries to take the most of customer senses. The most outstanding seems to be the olfactive marketing, because there are studies that say that a smell is hundred times better recorded in our minds than an picture. I’m pretty sure that most of you have been attracted to A&F Stores, or at least you noticed its presence walking down the street because of its unique smell, all over the world no matter where u are.
Well this is not about smell at all…it’s about magic of lighting. I’m the kind of person that prefers a candle than a hundred bulbs… light can create magic, unforgettable postcards in our minds, and best intimacy. Hope u enjoy…
“Darkness cannot drive out darkness: only light can do that. Hate cannot drive out hate: only love can do that.”
Martin Luther King Jr.